Lafayette Anticipations: Simon Fujiwara, Revolution
#PARIS For his first monographic exhibition in France, Simon Fujiwara presents Revolution . The 38-year-old british artist brings together works and installations designed in dialogue with Lafayette Anticipations, the recently renovated cultural space of the Galeries Lafayette Corporate Foundation.
The exhibition opens with an installation that offers visitors a unique immersive experience, “Empathy, 2018”. Simon Fujiwara has created his own simulator and takes the audience into the “real world”, through subjective camera videos collected on the internet. In concrete terms, it is an imposing metal box in the shape of a cube, where two mobile chairs and a curved giant screen are placed. Well harnessed to their seats, visitors are literally projected into other realities via videos found on the Internet and filmed with a subjective camera (or drones). As the images pass by, the installation reproduces the movements of the various protagonists of the film, allowing the spectators to physically experience joyful (a wedding), dramatic (a rescue at sea) or sometimes banal experiences. The feeling of immersion is reinforced by a powerful fan and water projections.
The tour then continues with “The Happy Museum” designed in collaboration with his brother Daniel. “A museum” that exhibits objects and products sold in commerce that illustrate the absurdity and contradictions that our society creates.
Then, it is the series “Joanne”, named after her former art teacher Joanne Salley, who resigned following the circulation on the Internet of unauthorized photos of her. It thus shows the destructive power of tabloids and questions the image of women in mainstream media more broadly.
On the top floor of the Foundation, the “Likeness” project, produced for the exhibition, installs at the heart of the device, the wax reproduction of Anne Frank’s figure.
In conclusion, the work proposed by the artist addresses not only the importance that our society attaches to mass media but also to the fetishization of the individual experience in an era of technological revolution.
Simon Fujiwara, Revolution
From October 13, 2018 to January 6, 2019
Galeries Lafayette Company Foundation
9 rue du Plâtre 75004 Paris
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